Meet Our Creatives: Jim Green from Mystic Sons
With a combined total of over 10 years experience in the music industry, Mystic Sons are considered one of the most forward thinking Music PR companies in the UK working with online press, print, radio and Spotify plugging. The team became Creative Works members when we first opened our doors back in 2018, and serve as our go-to source for all music recommendations and tips!
We caught up with their Press Officer, Jim Green, over a cup of freshly ground coffee to chat about his journey into the music business, some of the groundbreaking acts he’s working with at the moment and how Creative Works compares to his old workspace.
Hi Jim! Let’s start with a broad one: how did you get into music PR?
I guess the journey began when I did a Music degree in Bristol at a performance music college while playing drums in a few bands. Like a lot of music courses there was a bit of practical, a bit of song writing and some business elements too.
My first internship was at a music festival in Bristol. During that I was also working at a local venue on the bar; me and a few of my mates who worked there decided to start a music blog.
We’d go out and review gigs in the local area — Bristol has a great music scene! I was always into music and writing so transitioning into this field after education made perfect sense. Music PR work involves a lot of writing going to gigs so seemed to suit me down to the ground.
What was your first ‘proper’ music job?
I was a Press Assistant for another PR agency in London for a couple of years. It all happened very quickly: I moved to London and got a job before I found a place to live so was staying on someone’s sofa for a while.
I’ve been with Mystic Sons for around two years now, which involves a lot more independent work – pitching for new clients, meeting with labels, heading off to conferences etc.
What do you do on a day-to-day basis at Mystic Sons?
Without sounding too cliché, there’s no such thing as a typical day. The mornings are often spent getting pitches out to journalists asap. We usually have music releases on a Friday, whether that’s singles or albums, so Monday morning might involve building up to that or chasing up things that came out at the end of the previous week.
Essentially we’re liaising with journalists and putting together press materials. A day will often include calls with either potential clients or existing ones to chat about upcoming projects, strategies and how campaigns are going.
At the moment there’s quite a lot of gigs to go to in the week because we’re in peak touring season. I’ll go and see the bands we work with play live to get a real feel for what they’re like and take a few journalists along for drinks.
How does Creative Works compare to your previous workspace?
When I started with Mystic Sons we were in Oxford Circus and had one large desk between three of us. We were sharing a room with 10 – as you can imagine it was quite cramped.
Creative Works is so much better.
We have a bigger space and can still get into central London in 10 minutes, so we’ve not really lost anything by being a bit further out. Oxford Circus is also a very stressful area to work in; every time you walk outside you have to battle your way through the masses.
We didn’t get amazing free coffee like we do here either. There was just a jar that did the rounds to collect pound coins and the kitchen was grim! Creative Works has a real sense of community and there are so many added extras that make it a great place to be. Yoga Mondays, for instance!
The monthly Sofar Sounds gigs are also a huge bonus.
Okay, recommendations time. Who are some of the most interesting or groundbreaking acts you’re representing at the moment?
There’s a lot of interesting stuff coming out of Norway at the moment actually; it’s become a bit of a hotbed of talent. We’ve worked with a band called Chain Wallet and one called Insomniac Bears. Chain Wallet are quite shoegazy and ‘90s-sounding and Insomniac Bears are a bit more along the lines of indie pop/ Nordic pop.
Do Mystic Sons tend to work in the indie genre?
Generally yes, but there is a bit of diversity. For instance we’re working with a rapper called Julian Mika who’s doing really well at the moment and an R&B artist called Taliwoah from London who’s been signed by Rostrum Records. Dolores Haze from Sweden are great too.
Finally, what’s your favourite gig venue in London?
In terms of mid-size venues it has to be The Garage in Highbury & Islington. It used to be a bit of a dive but was refurbished a couple of years ago. I’m also a big fan of Omeara in London Bridge.
You can keep up-to-date with new releases and music industry news at mysticsons.com.
Meet Our Creatives: Jim Green from Mystic Sons
Creative Works is a brand new coworking space in E17 for creative businesses. We explore what makes this area so great, and how our new space can enable local businesses to grow.
Walthamstow has been associated with creativity for centuries. Williams Morris, famous textile designer, writer and social activist grew up in the borough in 19th century, and last year the E17 Art Trail showcased over 7000 local artists and studios. As a testament to its rich heritage in the arts, current cultural capital and growth potential, Waltham Forest has been named London’s First borough of Culture.
If you’ve visited Lloyd Park (one of the borough’s most-loved green spaces) you may have learned from one of the infoboards that the word Walthamstow actually means “Place of Welcome”. The name was first recorded around 1075 with the old spelling Wilcumestow. E17 has welcomed people from all walks of life for hundreds of years, and the sense of community stays strong to this day.
Our borough is brimming with new ideas and it’s a really exciting place to be right now, so it makes sense that coworking in E17 is becoming increasingly popular with creative businesses.
Key areas in E17
Walthamstow is situated between the North Circular Road to the north, the Lea Valley and Walthamstow Reservoirs to the west, and Epping Forest to the east. If you’re looking for where the action is from a business perspective, head to the the Blackhorse Road or Walthamstow Central area.
The centrepoint of E17 has everything you could possibly need, from supermarkets to the longest independent sellers market in Europe, to cinemas, restaurants and pubs.
Having fled neighbouring Hackney due to rising rents, Blackhorse Lane is a hotspot for artists and creatives. It’s a semi-industrial stretch that’s home to lots small businesses from various trades, industries and walks of life. It’s on the edge of Walthamstow Wetlands – a great place to visit at the weekend or for some rest bite during the working day.
Image by @Marcusjdl on Twitter.
Blackhorse Road regeneration project
Waltham Forest was recently awarded £1.36 million from the Great Place Scheme, an initiative supported by the National Lottery through Arts Council England and the Heritage Lottery Fund. Its aim is to put arts, culture and heritage at the heart of the E17 community over the next few years.
Blackhorse Lane iself received £1.1m from the Outer London Fund, together with £321,000 from Waltham Forest, to support the rich local economy of manufacturing industries and high street businesses. Investment is also going towards improving industrial building frontages in order to better reflect the area’s entrepreneurial spirit.
A brand new coworking space in E17
Creative Works on Blackhorse Lane offers freelancers, startups and larger businesses a space in which to innovate, create and grow. The idea to establish a coworking space in E17 for creative businesses was conceived by Alexis Michaelides, Founder and MD of local education institution Big Creative Training and Academy (BCE).
BCE has been nurturing the next generation of creative minds for almost 20 years, and now the vision has evolved to incorporate Creative Works – a place where the creative minded can make their dreams and aspirations a reality.
One of the things that sets Creative Works apart from other flexible workspaces in London is that it is so much more than just a ‘workspace’. Members become part of a network of like-minded people and have the opportunity to participate in some amazing initiatives. For example, businesses who agree to take on a BCE apprentice are awarded with a free deskspace.
Creative Works opens in December 2018 and viewings are taking place now.
Creative Works residents can choose from a range of desk and office options to suit their individual requirements…
You can use CW on an ad hoc basis for £20 a day. Alternatively, become a Club member and benefit from five days of desk space a month and a whole load of other perks.
Coworking / Dedicated desk
For £200 a month, you can rent a full-time desk, complete with WiFi, 24/7 access and all the mod cons expected from a workspace these days.
A crossover between a coworking desk and an office – there are many to choose from in different parts of the building so come and have a look around.
This is the best option for creative teams who want their own space. Desks cost £350 per month – that’s £200 less than the average cost of a workspace in London!
Which brings us to the location. Creative Works is one minute away from Blackhorse Road Station on foot. The Victoria line will get you to King’s Cross in just under 15 minutes and Oxford Circus in around 20 minutes.
Embrace Walthamstow’s creative spirit and become a Creative Works member – we’d love to have you on board!